My Review of Linkedin in 2015
While Linkedin continues to evolve

over the years, the basic premise remains the same. Use it to find

people or businesses who can help you or become a prospect for your

business, through people you know and trust. Job seekers can also use

the site to learn more about a company they may wish to work for. They

can also find employees of a company they are researching for

information they can't obtain elsewhere.
Creating and maintaining an up to date profile on linkedin with a recent professional photo remains a key first step to take on the site.

Linkedin provides a view of your network, which includes not only your

direct connections, but also their contacts and more, going out to the

third degree. You can search for people in your network by many criteria

including company name, location, school and industry. You can also

search for people who are members of Linkedin groups using similar

Use the site to keep in touch with your contacts. Post

articles, in groups or on your own profile page. Send messages to your

contacts. Read the Linkedin blog, to learn about new features on the

Linkedin provides you with a social selling index to help

evaluate your selling results using four criteria: creating a

professional brand, finding the right people, engaging with insights,and

building strong relationships. Linkedin conducted a survey of top sales

pros and used the results to correlate key selling characteristics with

sales success. The results enable you to work on areas that need

improvement. Each of the four areas has its own score,and they are

combined into a final score. The scores are not public but many

individuals promote their scores if they are high. To apply social

selling techniques, Linkedin also offers a sales navigator application

for which there is a cost depending on the size of your company. This

app also integrates with another product for premium users, called lead

builder, in which you can create and save lists of prospects you uncover

on the site.
I've been a linkedin user since its initial year and

was quoted in the New York Times in its September 30th, 2010 issue for

how I used Linkedin to keep in touch with my network. I look forward to

hearing from others to compare notes on using Linkedin and to see how we

can be of help to each other in growing our networks which will

ultimately lead to new business and increased business success.